Adventures in Advertising

Ask For The Sale
Ask For The Sale

The way I learned how advertising works was walking from door to door as a salesman for Fuller Brush. Fuller gave me advertising brochures to ...

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The Flats of Cleveland
The Flats of Cleveland

This weekend my wife and her three sisters went to the Rock & Roll Hall of Fame in Cleveland. The Second City Touring Company I ...

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Actors Who Talk To Invisible Friends
Actors Who Talk To Invisible Friends

I was an only child so I spent lots of time playing with invisible friends. I’d get out my toy soldiers and give them names. ...

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The Art of Voice-Casting Part II
The Art of Voice-Casting Part II

Northwestern University has a distinguished school of Oral Interpretation. I know people who have a degree in Oral Interpretation. Hearing voices in your head when ...

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The Art of Voice Casting Part I
The Art of Voice Casting Part I

When I entered the Advertising World in 1972, I had no idea how big the voicer-over market was. To this day less than one percent ...

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Icons of Advertising
Icons of Advertising

May 8th was a great night for me. The Museum of Broadcast Communications opened a new exhibit to the public, A Salute to Advertising’s Greatest ...

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Lucas on the Lake
Lucas on the Lake

Ever since I heard the Lucas Museum might be built in Chicago, I thought it would be just the kind of museum we need in ...

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The American Advertising Federation
The American Advertising Federation

I am on the recommended speaker list for the American Advertising Federation for my speech about creativity. I was first asked to speak by a ...

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