Leviathan Accents the Holidays for Illinois State Lottery
December 15, 2011 by Screenmag
Playing on the time dilation of bated breath anticipation, the newest holiday spots for Illinois State Lottery feature remarkable visual effects flourishes from Leviathan. Produced by Energy BBDO and directed by Dom Bridges of Bob Industries, the spot traces path the exuberance in a slow motion montage of places across a series of faces.
“The concept of ‘shared holiday moments’ captured with high speed captivating footage in our beloved City of Chicago was an alluring challenge. Something we could get behind as we have an affinity for the local shoot locations,” says Jason White, Executive Creative Director at Leviathan. “‘Making someone’s holiday special” is an interesting design initiative. Our goal was to express these magical moments as tastefully and minimally as possible.”
“We appreciate this engaging story,” White continues. “Something we can all relate to. Effective and emotive. We really got behind the aspiration of the spot concept - Capturing these amazing gift revealing holiday moments. Our VFX are there to support the feeling of these amazing moments - the sort that should be felt vs. literally seen on screen.”
“Balance is key here. Once again - Less is more.”