Park Pictures Signs Director Seb Edwards
August 3, 2012 by Screenmag
Bicoastal/London-based Park Pictures has signed director Seb Edwards for commercial representation in the U.S.
Edwards has directed multiple award-winning campaigns for brands such as HSBC, AT&T, VW and Vodafone. His work in commercials has earned multiple BTAA Awards and Gold Lions, most recently for his spots “Debris” and “Waiting To Happen” for The British Army. His new Nike campaign, “Find Your Greatness,” including the :60 “Greatness Anywhere” co-directed with Park’s Lance Acord, will air throughout the Olympics.
“There’s a family environment at Park; I feel very at home there,” says Edwards, “Their roster is also populated with inventive visual storytellers who I respect immensely.” Edwards’ own work reflects a sophisticated understanding of cinema and filmmaking technique. Continues the director, “I admire films and commercials that are incredibly crafted, but you never feel that craft. They emotionally engage without feeling manipulative or showy.”