License To Fish
August 6, 2012 by Screenmag
Here’s another great PSA from Colle+McVoy – this time for the Recreational Boating & Fishing Foundation (RBFF).
It’s goal: to humorously gets the point across that purchasing a fishing license is something everyone should take pride in doing as freedom-loving Americans. Many anglers believe buying a fishing license simply lines the pockets of big government. In reality, the money goes to local conservation efforts to maintain fish populations, boat landings, water quality among other things.
It’s a fun PSA too.
CREDITS:
Client: RBFF
Agency: Colle+McVoy
Chief Creative Officer: Mike Caguin
Group Creative Director: Joe Monnens
Art Directors: Barrett Haroldson and Brit Ryan
Copywriter: Lee Hanson
Producer: TJ Beagan
Animation: Z-¬-Animation
Stock footage provided by Getty Images & Corbis
Music license and mix: Babble-On
Voice talent provided by Wehman