A Series Of NYC-Themed Shorts
August 15, 2012 by Screenmag
Design and animation studio ODD (Office of Development and Design) launches the first installment of it's series of shorts entitled "ODD NY."
The story follows ODD Executive Creative Director Gary Breslin as he guides us through the surreal and dream-like visions of the city he lives in. Part love letter to NYC, part visual effects extravaganza, these shorts take viewers on an in-depth personal journey through the city we've all seen before, but never like this. It takes the familiar, and even sometimes banal, and turns it upside-down (sometimes literally).
The first installment, "Mapping", shows us the familiar and iconic map of lower Manhattan as it expands, splits and re-groups to form an entirely new topography. It's the downtown that Breslin knows, where his stomping grounds all fit together seamlessly while other less inviting hoods like Times Square and Wall Street are pushed to the margins. "When I look at the standard NYC map, it doesn't remind me of how it actually feels to get around. This was an attempt for me to build the map that feels like the one I perceive daily," says Breslin.
"Mapping" is the first in the ODD NY series, with new ones rolling out over the next few weeks. Each one will feature a different visual experiment in perceiving city space, narrated by Breslin as he walks us through his thinking process.
Production Company: Supply & Demand Integrated
Executive Producers: Tim Case/ Charles Salice / Saffron Case
Post Production: ODD
Director: Gary Breslin
Lead Animation: Willie Russel
HOP for Supply&Demand Integrated: Alexis Kaplan
HOP for ODD: Matthew Turke
Post Production Coordinator for ODD: Kate Behan
DP: Saul Metnick
Music: Kevin Ferguson @ Boiler Room
Mix: Justin Mately @ Sound Lounge