An Easy Choice
June 19, 2012 by Screenmag
If only all choices in life were this obvious – check out “Parachute,” part of a series of four spots for Blue Cross Blue Shield from HY Connect and The Colonie’s Tom Pastorelle currently airing in Illinois, Texas, Oklahoma and New Mexico.
Parachute shows two men about to embark on a skydiving adventure, both left to choose between a secure and trustworthy pack and a pack with rips and duct tape holding it together. Horse shows a man and his decision to go with a safe older horse for his young daughter to ride as opposed to a larger bucking horse. Guide depicts a couple choosing between a muscular young trail guide with a GPS and an older man with a pet raccoon who uses a trail of breadcrumbs to plot his course. And finally, Birthday shows a princess themed birthday party full of young girls who are left to choose between a mime and a fairy princess as entertainment. All spots illustrate scenarios in which characters must make a decision with humorously obvious choices.
“It was terrific to work with Kevin (Houlihan) and Michael (Matykiewicz) again. They’re so talented. The team is so much fun to have in the room including Stefanie (Lyons), Kelly (Hampton), and Molly (Flynn Scoggin),” Pastorelle said. “And I was grateful to have Michael (Rivera) come in and give guidance to his vision of the spots. It was all very much a team effort.”
The use of comedy is a new approach for Blue Cross Blue Shield. “I feel lucky to be a part of their new campaign and love the direction they are going,” enthused Pastorelle.
Credits:
Titles: Parachute, Horse, Guide, Birthday
Client: Blue Cross Blue Shield
Production: Third Street Mining Company. Director, Neil Tardio
Agency: HY Connect
Executive Creative Director: Michael Rivera
Creative Director: Kevin Houlihan
ACD/Copywriters: Michael Matykiewicz, Stefanie Lyons
Art Director: Kelly Hampton
Senior Producer: Molly Flynn Scoggin
Account Director: Brad Most
Editorial: The Colonie
Editor: Tom Pastorelle
Assistant Editor: James Helm
Finish: Filmworkers Club
Smoke Artist: Jeff Charatz
Colorist: Michael Mazur
Mix: Chicago Recording Company
Engineer: Eric Cauwels
Assistant Engineer: Mark Wilkening