Directing the Beach Boys
June 22, 2012 by Screenmag
It’s a love letter to the sunny, surfs up Southern California lifestyle but that’s not all. Directing duo Focus Creeps recently completed a new video for the Beach Boys.
"That's Why God Made The Radio" pays homage to the legendary band's five decade career. The narrative thread of the video follows all of the different eras that the Beach Boys' music has influenced - '50's greasers, '60's outlaw biker guys and 70's surfer hippies who converge on a party along side 80's and 90's twenty somethings where the Beach Boys are setting up representing the what's old is new again aesthetic that is pervasive in today's youth culture.
Focus Creeps' are comprised of Aaron Brown and Ben Chappell who says, "It was a thrill to work on a video for who I consider to be the best American rock band ever - true legends."
"That's Why God Made The Radio" was released by the band's longtime label, Capitol Records, and was the lead single off of the reunion record of the same name. The album debuted higher than any previous Beach Boy's release at No. 3 on the Billboard 200 album chart last week.
The video was produced by Foundation Content's Evan Cohen and edited by Foundation partner James Levon Lipetzky. It includes footage that was shot over a four day period all over LA.