A Clean Shave For The RAZR
October 26, 2012 by Screenmag
New work for Verizon from mcgarrybowen and Director Raf Wathion of Skunk demonstrates that the Droid RAZR Maxx HD brings the noise and packs a punch.
In the :30 “Exit Strategy” for Verizon, edited by Avi Oron of Bikini Edit. Sonic Union mixer Steve Rosen collaborated with sound design company Q Department on the spot, which showcases the new and exciting features that the Droid RAZR Maxx HD and launches them into a gamified world. Crisp imagery is complemented by clear and full-bodied sound, providing the viewer with a memorable full frontal sensory experience.
“Exit Strategy” opens with the internationally recognized Droid logo and robotically slammed “Droid” sound clip. We then see a sleeping man in a clean and minimalist home lacking a roof, doors, and windows. The man opens his eyes, gasps for air, and instantly reaches for his phone in attempt to make sense of his surroundings. He plugs his phone into a home theater system via USB, showcasing the phone’s ability to effortlessly sync with a screen and speaker system. The man then takes the phone from the system, puts on his jacket and quickly notices that there is no obvious way to exit the room.
Thinking fast, he pulls up a role-playing shooting game on his Droid RAZR Maxx HD, aims the phone at the wall, and shoots at the wall in the game with explosives. The real wall explodes in the same fashion that the game wall does, bridging the real world/digital world gap. A voiceover begins, “Where others fail, Droid powers through.” The man triumphantly walks through the hole in the wall and surveys the horizon of his world, now freed from artificial confines. We then cut to the Droid RAZR Maxx HD floating and rotating against a shadowy brushed metal background and close with the voiceover, “Now more than ever, Droid does.”
Director: Raf Wathion
Production Company: Skunk
Editor: Avi Oron @ Bikini Editorial
Senior Flame Artist: Alvin Cruz
Executive Creative Director / Managing Partner: Mark Koelfgen
Associate Creative Director / Art Director: Jamie Massam
Associate Creative Director / Writer: Cooper Smith
Agency Producer: Chance Bassett
Agency Music Producer: Stephanie Diaz Matos
Music Company: Finger
Sound Design: Q Department
Mixer: Steve Rosen @ Sonic Union Colorist: Tom Poole @ Co3