The Business Travel Challenge
October 31, 2012 by Screenmag
New work from GSD+M for Southwest Airlines has recently released.
In its latest campaign, Southwest Airlines is recruiting all road warriors to take advantage of the airline’s business travel offerings.
Starting in September, they rolled out the “Business Travel Challenge,” highlighting the airline industry’s shortcomings and challenge business travelers to reconsider their airline choice. Business travel has become a game that executives can no longer win.
In the campaign, a Southwest Airlines’ business traveler competes against a competitor’s passenger in different obstacle courses to overcome various business travel challenges like bag fees, change fees, inability to redeem reward flights, among others. In the end, the Southwest Airlines’ business traveler avoids the obstacles and wins. When you’re tired of playing their game, fly Southwest.
Client: Southwest Airlines Agency:
GSD&M Executive Creative Director: Jay Russell
Creative Directors: Bill Bayne, Bill Marceau
Group Creative Director: David Crawford
Ex. Producer: Jeff Johnson
Producer: Susan Lazarus Ex.
Producer: Colleen O’Donnell
Line Producer: Pete Vitale
Production Company: Biscuit Filmworks
Director: Mike Maguire
Production Designer: Bruce McCloskey
Editor: Erin Nordstrom, Optimus Santa Monica
Composer: Matt Downs, Dog Walk Music
Account Service: Coley Platt, Amy Lyon, Jodi Bucciarelli, Sara Scott
Director of Photography: Bryan Newmann