Keyless For Clueless

September 10, 2012 by Screenmag

VW and its agency Deutsch are releasing a new spot next week profiling the auto-maker’s keyless entry system.

The spot, “Vet,” continues the Volkswagen tradition of marketing through simple, human stories. It also happens to be one of our creative team's favorite spots for the year.

“Vet" shows how the Jetta’s keyless systems works in even the most extreme circumstances. A frustrated dog owner discovers that the reason he can't find his car keys is that his bulldog has swallowed them. Not to worry, though–the Jetta will open for him even if the keys aren't actually in his hands.

Shot by feature film director Noam Murro, the commercial finds a way to describe a car feature with an entertaining story, not a set of specs. It’s a trick that Noam, who’s currently directing “300: Battle of Artemisia,” has pulled off for us before: recent work for Volkswagen includes “Piñata,” “Tree,” and “Crash.”

For Johnny Cash fans, the endearingly ugly bulldog is introduced with Johnny's cover of “Dirty Ol’ Egg-Sucking Dog.”

Client’s Company Name and Address:
Volkswagen of America
2200 Ferdinand Porsche Drive
Herndon, VA 20171

Assignment:
Jetta Quality TV
Spot Title / ISCI / Length: WVNJ0037000/H MY12 Jetta Vet :30 SD/HD, WVLJ9455000/H MY12 Jetta Vet Taggable :23/:07 SD/HD
Air Date/s: 8/30/12
Media Flight: 9/10/12-11/4/12
Client Credits:
EVP, Chief Product and Marketing Officer: Tim Mahoney
VP, Marketing: Kevin Mayer
GM, Brand Communications: Justin Osborne
Advertising Manager: Jeff Sayen
Deutsch Creative Credits:
Chief Creative Officer: Mark Hunter
Group Creative Director: Michael Kadin
Group Creative Director: Matt Ian
Associate Creative Director: Brian Friedrich
Associate Creative Director: Mark Peters
Copywriter: Matt Sherman
Art Director: Paul Oberlin
Art Director: Mike Palese
Director of Integrated Production: Vic Palumbo
Director of Broadcast Production: Victoria Guenier
Senior Producer: Dave Stephenson
Production Company Credits and Address:
Biscuit Filmworks
7026 Santa Monica Boulevard, Los Angeles, CA
Director: Noam Murro
Managing Director: Shawn Lacy
Executive Producer: Colleen O’Donnell
Line Producer: Jay Veal
Editorial Company Credits and Address:
Spotwelders
825 Hampton Dr. Venice CA
Editor: Dick Gordon
Assistant Editor: Cudjo Collins
Assistant Editor: Patrick Murphree
Executive Producer: David Glean
Executive Producer: Joanne Ferraro
Producer: Carolina Wallace
Post Facility Credits and Address:
Company 3
1661 Lincoln Blvd. Suite 400
Santa Monica, CA 90404
Colorist: Stefan Sonnenfeld
VFX/Online Credits and Address (list all involved including compositors, artists, etc): Method
730 Arizona Ave Santa Monica, CA
Flame Artist: Pete Mayor
Smoke Artist: Jason Frank
Executive Producer: Robert Owens
Producer: Stephanie Allis
Licensed/Composed Music Company Address, Credits and Track Info:
“Dirty Old Egg Sucking Dog”
Composer: Jack Clement
Performed by: Johnny Cash
Courtesy of Columbia Nashville by arrangement with Sony Music Entertainment

Sound Design Company Credits and Address:
740 Sound Design & Mix
12509 Beatrice St
Los Angeles, CA 90066

Sound Designer: Rommel Molina
Executive Producer: Scott Ganary
Audio Post Company Credits and Address:
LIME Studios
1231 Lincoln Boulevard
Santa Monica, CA 90401
Mixer: Mark Meyuhas
Assistant Mixer: Matt Miller
Executive Producer: Jessica Locke
Shoot Location/s (If stage, list name and address. If location, provide complete address.) Los Angeles, CA
Additional Deutsch Credits:
Account Management Credits:
CEO: Mike Sheldon
Group Account Director: Tom Else
Account Director: Chris Carter/Monica Jungbeck
Account Supervisor: Pari Boorer/Amanda Rantuccio
Account Executive: Dani Gordon
Media Credits: MediaCom
Account Planners:
Chief Strategic Officer: Jeffrey Blish
Group Planning Director: Douglas Van Praet
Senior Account Planner: Nargis Pirani
Account Planner: Bryan Clurman
Traffic/Business Affairs:
Director of Integrated Business Affairs: Abilino Guillermo
Associate Director of Business Affairs Gabriela Farias
Director or Broadcast Traffic: Carie Bonillo
Broadcast Traffic Manager: Sarah Brennan