Free Flowing
September 19, 2012 by Screenmag
Here’s some new work from The Martin Agency for faucet-maker Moen. The campaign breaks this week and includes two TV spots along with print.
The campaign highlights two of their latest faucet innovations, including the new MotionSense, which launches in retail stores this fall.
TV placements are planned on HGTV, Food Network and DIY Network and print placements in magazine including House Beautiful and Good Housekeeping. The creative brings to life Spot Resist Finish, a faucet that resists fingerprints and water spots, and MotionSense, a faucet that turns on with the wave of a hand, no touching required.
The campaign was directed by Parisian artist Sophie Gateau, who brought her unique sense of fashion and style to the work. Gateau is best known for her work on Nike, Ray-Ban and Samsung, as well as her music videos.
Credits:
Executive Creative Director: Joe Alexander
Creative Director: Anne Marie Hite
Associate Creative Director: Amy Elkin
Copywriter: Kristen Dutton
Strategic Planner: Geoff Sheldon
Account Director: Carey Ely
Account Executive: Mary McGraw
Project Manager: Emily Masters
Agency Broadcast Producer: Brad Powell/Liza Miller
Production Company: Paranoid, Los Angeles, CA
Director: Sophie Gateau
Director of Photography: Christophe Lanzenberg
Executive Producer: Jamie Miller
Producer: Lisa Cowan
Where were the spots shot?: Studio, Long Beach, CA
Editorial Company: Lost Planet, NYC
Editor: Charlie Johnston
Assistant Editor(s): Ben Rodriguez
Post Facility: Moving Picture Company (MPC), NYC
Telecine: MPC
Colorist: Ricky Gausis
Visual Effects Company: MPC
Visual Effects Artists: Dean Robinson
Audio Post Company: Rainmaker, Richmond VA
Engineer: Jeff McManus
Original Music: Black Iris, Richmond VA
Executive Producer/Creative Director: Daron Hollowell
Creative Director: Jonathan Fuller
Producer: Jeff Carver
Composer/Arranger: Matthew Compton (Spots are Great)
Evan Katz (In Motion)
Photographer: Jeff Satterthwaite, Alice Blue
Sr Print Producer: Jenny Schoenner
Studio Artist: Midori Batten
Designer: Judd Burnette
Sr Art Producer: Wylie Moran
Photography: Alice Blue
Digital Imaging (retouching & CGI): Moving Picture Company (MPC); NYC
Project Manager: Emily Masters
Produced (date): July-August. Runs in September