Euro RSCG Name Retired, Now Havas Worldwide
September 26, 2012 by Andrew Schneider
All Euro RSCG Worldwide agencies will be rebranded this year, ditching the name in favor of the new Havas Worldwide.
“With the rebranding we're making a small change, but it's one we want to use as a catalyst for driving big change through Havas and the broader industry,” says David Jones, CEO of Havas.”
The agency said that the decision to rebrand places emphasis on their “unique integrated structure with unmatched agility and entrepreneurial spirit centered on client needs.”
The Havas group will now consist of two main brands: Havas Media, which includes all global media agencies, and Havas Creative, which includes the Havas Worldwide network and the Arnold Worldwide micronetwork (16 agencies in 15 countries on 5 continents) and the other communications agencies.
This week, all Euro RSCG agencies are officially renamed Havas Worldwide (316 offices in 75 countries, including the Euro RSCG, Euro RSCG Life, Euro RSCG 4D and Euro RSCG WW PR brands). The rebrand will not create any changes in leadership.
“A decade ago, we set ourselves apart by being the first major communication holding company to place digital at the core of all our agencies around the world,” Jones says. “I think we're once again pioneering through the integration of creative, media and digital. Our industry doesn't make it easy for clients. They are the ones who have to do the hard job of sifting through big bureaucratic holding companies to try and get a variety of different companies, cultures and P&L's to work together. To try and get creative, media and digital to collaborate.”
The rebranding also includes the creation of Havas Digital Group, a new umbrella brand that will operate across both media and creative. Havas Digital Group will purely be a brand name as opposed to a new network or new operational division and is intended to reflect Havas’s commitment to putting digital at the core of its business.
“With this name change and with the moving together of our creative and media companies in Paris and New York, we're aiming to reinforce a key competitive advantage of Havas – that we're the most integrated of all of the communications groups with the simplest structure that can offer our clients a powerful combination of creative excellence, digital expertise, scale, agility and innovation."
Havas Media will remain unchanged but will reveal a new logo at the beginning of next year.
This move is on the heals of a new Havas Worldwide New York account win (M-Go, a digital storefront venture with DreamWorks ad Technicolor) and as Charles Schwab puts its creative work into review.