New Work From Team Sprint
September 28, 2012 by Screenmag
Integrated media studio, Utopic, working with Team Sprint, the integrated Publicis team across Leo Burnett and Digitas, and production company Logan for this new spot for Sprint.
Utopic Editor, Jan Maitland, cut together “Girl,” a 300second spot featuring different Samsung Galaxy S III smart phones, with images of a girl as she ages from infancy. Along with a folksy track, the charming story is told with what seems like an infinite amount of images of the young girl as she grows older that appear on a number of different phones. The commercial praises, “Unlimited phone, unlimited data, unlimited life.”
“This was a fantastic project,” says Maitland. “I enjoyed working with the agency and the overall collaborative experience was outstanding. Making something this special is rewarding and involves great teamwork. I’m grateful to have been part of it.”
CREDITS:
CLIENT: Sprint
AGENCY: Team Sprint (Leo Burnett/Digitas)
Mark Burgess EVP Account Director
Vanessa Mackey Account Director
Randi Herzberg Account Supervisor
Corey Abad Account Executive
Michael Boychuk EVP Creative Director
Colin Selikow SVP Creative Director
Vince Cook SVP Creative Director
Nicky Furno Executive Producer
Jane Krull Producer
PRODUCTION: Logan
Matthew Marquis Executive Producer
Lindsay Bodanza Head of Production
Ben Conrad Director
Rick Brown Producer
Alana Coddaire Post Producer
POST PRODUCTION: Utopic
Heather Mitchell Executive Producer Post
Jan Maitland Editor
Danny Fogarty Assistant Editor