Beyond the Waistline

Here's a new commercial for Kellogg’s Special K, directed by O Positive's Peyton Wilson (The Bronzer, Speed and Angels).

Part of Leo Burnett's "More Than A Number" campaign, the spot characterizes radiant real women demonstrating that confidence and beauty go beyond the size of their waistlines. Wilson cast a diverse group of real women, not actresses or models, and filmed them on hidden cameras to drive the message home.

Credits: Client: Kellogg’s Special K

:30 “More than a Number” First air date: Aug. 26, 2013 Agency: Leo Burnett Chicago

Creative Director: Mylene Pollock Senior Copywriter: Kristen Schwanz Senior Art Director: Stephanie Summers Senior Producer: Alethya Luiselli Production Co.: O Positive

Director: Peyton Wilson Exec. Producer: Ralph Laucella Head of Production: Devon Clark Producer: Darrin Ball DP: Jac Fitzgerald Editorial Co.: Whitehouse Post

Editor: Glorily Velez Produer: Laurie Adrianopoll Audio: Another Country

Finishing: The Mill