Harpoon Pictures Signs Charlie Cole, Charcoal Films

Harpoon Pictures Signs Charlie Cole, Charcoal Films

Charcoal Films has formed an alliance with Production Company Harpoon Pictures, led by Executive Producer Chester Mayer. Consisting of Director/Cameraman Charlie Cole and his Executive Producer Neil Hallenborg, Charcoal Films joins Harpoon’s diversified roster of talent spanning several categories of commercial, film, television, and content production. Cole is best known for his emotional storytelling driven by dialogue and strong, natural visuals. The esteemed director has created revered advertising campaigns for S.C. Johnson, Publix, Aflac Insurance, Coca Cola, Toyota, Church’s Chicken and State Farm.

"I've known and admired both Charlie and Neil for years and it's very exciting to have the opportunity to work with them,” says Harpoon Director of Business Development Chris Miller. “Charlie's work speaks to so many qualities of advertising today... warmth, honesty and authenticity. His dialogue work is especially strong and he's a great addition to our roster of directors."

Top agencies 22Squared, Grey New York, BBDO, Young & Rubicam, and DDB are just a few creative affinities Charcoal has established partnerships with. Through the affiliation, the company anticipates garnering opportunities to expand the company’s breadth of work. The collaboration also aims at positioning Cole to leverage advertising for brands within markets and agencies that significantly embrace creativity that tells genuine stories, elicits emotion and promotes a freedom that brings unrehearsed, un-staged moments.

“I’m really enjoying how the nature of commercials has evolved,” says Cole. “Timeless brands like Hallmark and Kraft continue to affect and shape our relationship to everyday products, goods and services. Whether it be fun, exciting, deep or meaningful, it’s well-done and everyone can relate.”

As a result of his roots in tabletop direction, Cole has developed an ability to combine stories with food and other packaged goods seamlessly. He’s crafted an organic, unforced quality that takes the average commercial to a new level. “Charlie not only brings value and depth to his projects, but he does it in a way that is second nature,” states Hallenborg. “His flexibility and experience with different direction techniques and creative interests makes everyone involved feel at ease and inspired to work with him.”