Have you ever been stuck behind a slow car on a single mountain road? VW knows who the culprit is.

In this new spot, “Passing Lane,” director Simon McQuoid shows off the power of the new Jetta Turbo Hybrid in contrast to other hybrids out there, with a little fun poke at the other brand. It’s their way of showing that you can drive lots of hybrids, but this is a hybrid you’d actually want to drive.


Client: Volkswagen of America
Assignment: Jetta Hybrid TV
Spot Title: Jetta Hybrid Passing Lane
Air Date/s: 2/6/13
Media Flight: 2/6/13
Client Credits:
EVP, Chief Product and Marketing Officer: Tim Mahoney
VP, Marketing: Kevin Mayer
General Manager Marketing Communications: Justin Osborne
Advertising Manager: Jeff Sayen
Advertising Specialist: Chanel Arola
Deutsch Creative Credits:
Chief Creative Officer: Mark Hunter
Group Creative Director: Michael Kadin
Group Creative Director: Matt Ian
Creative Director/Copywriter: Brian Friedrich
Creative Director/Art Director: Mark Peters
Director of Integrated Production: Vic Palumbo
Director of Content Production: Victoria Guenier
Executive Producer: Jim Haight
Senior Producer: Eva Ellis
Production Company: Imperial Woodpecker
Director: Simon McQuoid
Executive Producer: Doug Halbert
Line Producer: Anita Wetterstedt
Editorial Company: Spot Welders
Editor: Dick Gordon
Assistant Editor: Glenn Teel
Executive Producer: David Glean
Producer: J. Patrick McElroy
Post Facility: The Mill
Colorist: Adam Scott
VFX/Online: The Mill
Lead Flame Artist: Grant Conner
Lead Flame Artist: Gizmo Rivera
Executive Producer: Sue Troyan
Producer: Adam Reeb
Coordinator: Benjamin Sposato
Audio Post Company: LIME Studios
Mixer: Mark Meyuhas
Assistant Mixer: Matt Miller
Executive Producer: Jessica Locke
Shoot Location: Los Angeles, CA
Music Info:
"Way Out There", "Ode To Hi", "This Is Mrs. Ed" Courtesy of Twentieth Century Fox Film Corporation. Additional Deutsch Credits:
Chief Executive Officer: Mike Sheldon
Group Account Director: Tom Else
Account Director: Monica Jungbeck
Account Supervisor: Amanda Rantuccio
Account Executive: Dani Gordon
Media Credits: MediaCom
Account Planners:
Chief Strategic Officer: Jeffrey Blish
Planning Director: Douglas VanPraet
Senior Account Planner: Nargis Pirani
Traffic/Business Affairs:
Director of Business Affairs: Abilino Guillermo
Associate Director of Business Affairs Gabriela Farias
Director or Broadcast Traffic: Carie Bonillo
Broadcast Traffic Manager: Sarah Brennan