Chicago-based 120 Sports Network Launches Tonight
June 25, 2014 by Mike McNamara
Gentlemen, start your iPhones! The long-awaited, Chicago-based digital video network 120 Sports takes the field tonight. At 5 pm Central, 120 Sports will begin streaming live video content, all of which will be broken down into two-minute segments – otherwise known as 120 seconds, hence the 120 Sports name – all from its Chicago-based production studio. The 120 Sports app goes live on Apple’s app store today, you can snag the app and everything else at 120sports.com this instant.
The team behind this all-new network is more than impressive. Chicago Bulls and White Sox owner Jerry Reinsdorf has teamed with Sports Illustrated and its parent company Time Inc, not to mention the NBA, NHL, MLB, NASCAR, PGA, and Campus Insiders, which works with top college athletic conferences. The network boasts a full roster of big-name ad support as well. The 24/7 streaming network announced Monday that Verizon, Geico, Nissan and Transamerica are on board as inaugural sponsors.
The on-camera team for this new digital network looks to be loaded with a healthy array of talent, headed by ESPN’s long-time anchor Michael Kim. The 120 Sports team also includes Pro Bowler Ovie Mughelli, long-time Steeler Bryant McFadden and NBA three-time All-Star Antoine Walker. The roster introduces some up-and-comers to the scene, including Chicago’s Dylan McGorty, who is apparently settling very nicely into his role as "sports-obsessed lunatic who firmly believes the athletes on TV can hear him” – you can follow Dylan on twitter @DylanMcG120.
So here’s the schedule: The network will stream live from 5 p.m. to 1 a.m. Monday through Saturday, and from 3 to 11 p.m. Sunday. A morning show is expected to launch later this summer. During downtimes, 120 Sports will offer video on demand, giving fans a chance to catch up on the big stories of the day.
"If you're not in front of a television or you don't have a television, we are a great primary experience," Jason Coyle, president of 120 Sports, said in a recent interview. "If you're sitting in front of your television, we're going to help you navigate the whole sports landscape.”
Tune in, get your sports fix and dig into this all-new network here in Chicago.
Mike McNamara is the Co-Founder of The Midwest Independent Film Festival, www.midwestfilm.org. Mike pays his rent as an actor in Chicago in theatre, commercials, television and film. More from Mac at www.findmac.com.