Percipia Selects RPM Advertising as Agency of Record
May 9, 2014 by Andrew Schneider
RPM Advertising has announced that hospitality technology company Percipia names RPM Advertising its agency of record. RPM Advertising will be working with Percipia on marketing and brand positioning through print, video, digital, collateral and point of sale materials.
Percipia, headquartered in downtown Chicago, Illinois on the prestigious Michigan Avenue, is the premier provider of voice applications for Cisco in the hotel industry, with the most worldwide installations in North America, Europe, the Middle East, and Asia. Percipia also offers voice/data solutions, high-speed internet access, wireless, networks, technology procurement, professional services, and much more to serve the needs of the global hospitality market. In a growing competitive field, Percipia remains one of the largest and best-known U.S.-based hospitality technology companies.
"Rebranding and marketing are our major focuses for this year. Working alongside a local and highly reputable company such as RPM is something we are incredibly excited about,” said Michael Velasquez, CEO of Percipia. “Their experience within the hospitality industry made them a natural fit for us. We expect our partnership to not only create innovative and unique branding initiatives but also take Percipia to the next level," he added.
“I was thrilled to hear that Percipia chose RPM,” said Mark Malin, President of RPM Advertising. “RPM Advertising has many years of experience in the hospitality field and we couldn’t be more excited about helping Percipia define their brand and market their high-tech custom business solutions. They are doing some amazing things with smart phone technology that are really going to impact the hotel guest experience. It is a very exciting time for Percipia, and we are glad to be on board with them.”
Velasquez is enthusiastic about RPM’s first recommendation: to change the company’s name from Percipia Networks to, more simply, Percipia. This change has been incorporated into the new Percipia logo. The remainder of the branding will launch in late spring at HITEC.