Yessian Adds Gold To West Coast Operation

Yessian Adds Gold To West Coast Operation

Yessian Music, the global music and sound design house, has added David Gold as executive producer of West Coast operations, the company announced.

Gold will work hand in hand with Yessian's long time creative director, Andy Grush, and Senior Composer Mark Chu to lead their next phase of growth.

"LA is a key market for us," says Michael Yessian. "Bringing on David adds an all new level of creative experience and an impressive track record in the music business. We plan to make a big splash on the West Coast and continue our growth there."

Gold is a native of Southern California and began his music career as a member of mutiple bands while promoting clubs and working as a DJ and composer. He then began composing game tracks for Activision EA and others eventually rising to oversee of music production at Elias Arts, working there for nearly two decades for clients such as Nike, Visa, Pepsi, Intel, Apple, Levi's Nissan and Target among others.

"The opportunity to join Yessian's global creative team is truly exhilarating," Gold says. "They're a music ocmpany with unequalled resources, experience and diversity. Being part of their erxpansion further in the West Coast creative marketplace will be a rush."

With the addition of Gold, Yessian now has a staff of over 30 producers, creatives and composerss in studios in New York, Detroit and Hamburg working on projects from the Middle East to Asia, to the Americans to Europe.

"In the ever-changing landscape of music and media, experience and adaptation are key," says Brian Yessian. "David gets that and fits in well to our global strategy."