Leo Burnett Producer Jumps to Big Screen
April 20, 2015 by Mike McNamara
Leo Burnett Senior Producer Brian Fox is heading from the small screen to the big screen this summer. The award-winning producer, whose commercial credits include Allstate, Kellogg's and a Sprint campaign that made the shortlist at Cannes last year, will be teaming up with R/GA Producer Nicole Poull to shoot his upcoming psychological thriller BAD ALEX in Chicago.
BAD ALEX is about a girl who wakes up in the middle of the night and is accused of killing her little brother. Alex is a young girl, brought to jail, separated from her parent’s and thrown into a holding cell as interrogators slowly crack her psyche. The script is based upon real interrogation transcripts from people who confessed to crimes they did not commit.
For this film, Fox is “looking to create a visceral reality, put that on the screen and pull people into the character’s mind. The single location is going to confront the audience and make them more than an observer.”
So does Fox’s experience working in big-budget commercials for years serve as an asset when it comes to working on a microbudget single-location indie like BAD ALEX? “Absolutely. I'm fortunate to be able to hire some of the best directors in the world and I study them throughout my projects. I also know what a couple of million dollars looks like up on the screen and expect that same level of polish in my own projects even when I’m dealing with thousands of dollars.”
The indiegogo campaign for BAD ALEX runs through the end of this month. When asked why someone should consider contributing to this Midwest production, Fox replied, “There are multiple reasons I suppose. First is that the story highlights a social issue. Second, in terms of a feature film, it is a very small amount of money and I’ve spent a couple of years insuring that I will still deliver a high end, suspenseful film. Lastly, it is a an achievable film, created in the midwest and any level of success will show others what you can do economically with careful planning.”
There is no better way to support our local independent filmmaking community than to contribute to getting their productions off the ground. You can do your part at https://www.indiegogo.com/projects/bad-alex
Mike McNamara is the Co-Founder of The Midwest Independent Film Festival, www.midwestfilm.org. Mike pays his rent as an actor in Chicago in theatre, commercials, television and film. More from Mac at www.findmac.com.