February 25, 2015 by Screenmag
Camping World wants you to “Say Hello” to a campaign which includes three new, adventure seeking spots and a teaser “Say Hello to a Whole New World”, which debuted last week along with “Say Hello to New Thrills.”
The Say Hello campaign, #HelloCampingWorld, showcases all the camping retail giant has to offer from RVs, accessories and the all around bonding experience camping brings. A shift in trends has driven Camping World to become more emotional in their advertising and reach for the more stylized approach.
“The ‘Say Hello’ campaign gives Camping World an opportunity to really show audiences the adventure, thrills and excitement that the RV lifestyle can bring to their life,” says Marcus Lemonis, chairman and CEO of Camping World. “This campaign is a new direction for the Camping World brand, really integrating product into our spots and showing consumers how the retail products we sell can enhance their RV experience.”
In their efforts to create a new vision for Camping World, Director Herman Asph of Quriosity Productions was the perfect collaborative for the project. With the spots being shot on location in the stunning Phoenix, Arizona area, Asph was able to capture the true beauty of the surroundings. He was able to highlight Camping World merchandise by creating intimate relationships and beautiful moments with the outdoors.
“I am fascinated by travel and adventure, so working on this campaign for Camping World was truly wonderful. The way that the whole team collaborated and worked so well together, I am extremely happy with the outcome of the spots,” says Herman Asph.
Agency: Camping World
VP, Media Services: Pete Fikis
Director, Media Services: Erika Williamson
Account Manager: Amy Mokris
Art Director: Jeff Cook
Director / DP: Herman Asph
Exec Producer: Qadree Holmes
Senior Producer / Rep: Jenny Lumpkin
Creative Director: Susan Schmidt
Line Producer: Marsie Wallach
Editor: Curtis Schmidt
Editorial Asst: Felix Pineiro
Colorist: Bob Sliga
Audio Engineer: Mark Ruff, CRC
Composer: Vince Lawrence, Slang Music Group