Comedy Central Heads to Detroit

Comedy Central Heads to Detroit

Comedy Central arrived in Detroit last week to film the pilot, DETROITERS, a comedy series that follows the travails of two small-time ad men producing low-budget, off-beat commercials with an eye on a bigger prize.

The proposed series, set amid a gritty and hip urban landscape, is attracting wide attention. DETROITERS is executive produced, created and written by Sam Richardson, Tim Robinson, Joe Kelly and Zach Kanin, and is executive produced by “Saturday Night Live” creator Lorne Michaels’ Broadway Video and Jason Sudeikis.

The pilot features SNL writer Tim Robinson and former Second City member Sam Richardson from HBO’s VEEP. Robinson and Richardson, have deep ties to the state. Robinson is a 2000 graduate of Clarkston High School, and Richardson grew up in Detroit. Both are excited about the opportunity to pay homage to the city they know and love.

“It’s like the third character is the city of Detroit – why put (the series) anywhere else?” Richardson told the Detroit Free Press in mid-January.

“Again, we are seeing talented Michiganders returning home to draw on the state’s highly capable production community,” said Jenell Leonard, commissioner of Michigan Film Office. “This series along with the range of other films shooting in Michigan reflect the diverse range of sites and locales, which presents filmmakers with a variety of choices.”

Comedy Central’s DETROITERS is the latest of approved incentive projects from the Michigan Film Office. Recently announced projects include “My Soul to Keep,” “Swish Master,” “Golem,” “The Pickle Recipe” and “Bug Bites.”

DETROITERS is eligible to receive a $445,620 incentive from the Michigan Film Office based on a projected spending of over $1.2 million with state-based vendors and 89 anticipated cast and crew hires – 74 of whom will be residents, equating to 10 full-time employee positions.

Total approved incentives, including “Detroiters,” amounts to $3,046,793. Of that amount, a projected $8,712,375 is estimated to be spent collectively in Michigan by the four productions with an anticipated 350 workers to be hired.

Mike McNamara is the Co-Founder of The Midwest Independent Film Festival, Mike pays his rent as an actor in Chicago in theatre, commercials, television and film. More from Mac at