Optimus Hits Major League Work For Chevy

As the official vehicle of Major League Baseball, Chevy likes its commercial work to be as hard-hitting as some of the sluggers.

So they turned to One at Optimus Director Jimmy Matlosz to direct two new spots highlighting their role. The spots were unveiled last week.

Matlosz, who works extensively with athletes in all realms of the sports world, collaborated with Leo Burnett Detroit to cast real baseball players versus actors to ensure the authenticity of the spots, which will run strategically on networks airing MLB games throughout the 2015 season.

“The process of arranging these spots was almost like putting a team together," Matlosz says. "We couldn’t have created the finished work so seamlessly without the collaborative relationship with Leo Burnett Detroit and the athletes we cast."

The two spots, “Slide” and “Catcher’s Mask,” focus on the intense moments in baseball that put fans on the edge of their seats. “Slide” required a player who could slide gracefully on his left hip and do it with a smile. In “Catcher’s Mask,” the strength of the catcher’s facemask is matched to that of the truck’s grill. Filmed at 2,500 frames per second, a technical challenge of “Catcher’s Mask” was finding a pitcher who could release the ball in the exact same spot each time and a batter who could foul tip the ball, as well. This allowed for exact focus and the close up shot that Matlosz envisioned for the spot.

"The shoot was incredibly rewarding," Matlosz says. "And the finished work reflects the power that is the Chevy truck.”

Watch both spots here.


AGENCY: Leo Burnett Detroit

Chief Creative Officer: Steve Chavez

Executive Creative Director: Steve Silver

Sr Art Director: Steve Kerry

Sr Copywriter: Cameron McIntosh

SVP, Director of Integrated Production: Brian Dooley

Producer: Patrick Witt

PRODUCTION: One at Optimus

Director / DP: Jimmy Matlosz

EP/Managing Director: Lisa Masseur

EP: Sarah Slevin Wien

Line Producer: David Moore