Liz Taylor Named New Chief Creative at FCB Chicago
August 24, 2016 by Screenmag
FCB Chicago has appointed Liz Taylor to the role of chief creative officer, starting September 15. Taylor was most recently global executive creative director at Ogilvy & Mather and will partner with CEO and President Michael Fassnacht to lead the 750-person agency.
“We are excited to welcome Liz, whose relentless drive for creative excellence will help push our clients’ brands and businesses even further," said said Fassnacht. "Her commitment to strong collaboration across all of the diverse disciplines within FCB Chicago will be key as we continue to elevate our work across all channels and platforms."
Taylor has a diverse portfolio of experience that includes big-brand agencies, pure-play digital shops and creative boutiques. In addition to Ogilvy, she has held leadership positions at JWT, Element 79 and Tribal DDB. Taylor has developed creative ideas for brands including Kimberly-Clark, Pepsi, Wrigley, Gatorade, Altoids and Budweiser, and her work has been recognized by top award shows and publications.
In the four years she was at Ogilvy, Taylor helped transform the digital practice, evolving the role that content and social media play in helping brands tell compelling stories. In 2016, she was instrumental in the campaign “The Museum of Feelings,” which was visited by more than 56,000 people, and effectively harnessed the power of social media with experiential marketing, being awarded four Lions in Cannes. As the lead on the Brady Campaign to Prevent Gun Violence, Taylor rolled out “Zero Minutes of Fame,” a browser plug-in that eliminates the names and images of mass killers from all website pages. Finally, as a Chicago native, Liz is incredibly proud of the Blackhawks’ “Own the Ice” campaign, an initiative that sold the ice from the Stanley Cup-winning season, turning melted water into a $200,000 donation to the team’s charity.
“I'm so honored to partner with Michael and I’m so intrigued with what’s going on at FCB. FCB Chicago is one of the biggest offices in the FCB network, in my hometown city, in one of the most iconic buildings,” said Taylor. “Carter, Susan and Michael all want to invigorate the FCB brand, and there’s a great deal of momentum happening with major client wins, new business opportunities, and the best Cannes performance in agency’s history. I cannot wait to help drive the creative vision for this office and am looking forward to championing brilliant ideas and mentoring the next generation of FCB Chicago’s creative leaders.”
Todd Tilford, who joined FCB Chicago in 2011, will continue to work on select clients in Chicago and partner on key initiatives focusing on creative content and design with Global Chief Creative Officer Susan Credle.
Tilford, in partnership with Michael Fassnacht, has led FCB Chicago since 2011, and this year won an office-record 15 Cannes Lions in 2016. He was also instrumental in creating Lord + Thomas, the agency’s full-service production studio.
“Todd has played a critical role at FCB Chicago. In five years, he has elevated the work, delivered a record number of creative awards, brought in new business and established a leading-edge discipline in creative content and design. In his new role, Todd will have even more opportunity to focus on what he loves most: guiding and making the work,” said Credle. “The CCO position will be in the talented hands of Liz Taylor. Her knowledge of and respect for our industry, her ability to beautifully articulate her point of view about work, and her pure love of creative and craft are a few of the reasons I know she will make FCB proud.”