The Mill Helps Life 'Go Right'

The Mill Helps Life 'Go Right'

DDB Chicago turned to The Mill for VFX and color on new work for State Farm, which contemplates what life would be like in a world where things stopped going wrong. In such a world, where would State Farm be? Working to help life go right.

The Mill worked with the agency and Directors Will Hoffman and Julius Metoyer of MJZ on the campaign. “Wrong / Right" is the first spot to debut State Farm’s new tagline “Here to help life go right” by showing a series of things going wrong in people’s everyday lives.

Mill Colourist Luke Morrison created and built upon the mood and shape of each vignette in the spot.

“This was such a great project to be a part of," he said. "The build of the edit really lent itself to have a punchy grade. Working with Will Hoffman and Julius Metoyer and team at DDB, we were able to emphasize the moments in the ad where State Farm is there for someone. Overall, the grade involved a lot of shaping but also balancing of offset tones to create depth and draw the eye where we wanted."


Agency: DDB Chicago

Chief Creative Officer: John Maxham

Chief Production Officer: Diane Jackson

SVP, Group Creative Directors: Mel Routhier, John Hayes, Barry Burdiak

SVP, Group Strategy Director: John Manley

VP, Creative Director: Mike Schif

VP, Executive Producer: Scott Kemper

Creative Directors: Chad Broude, Brian Kemper

VP, Senior Account Director: Kim Brun

Executive Producer: Debora den Iseger

Associate Producer: Katie Greenbaum

Account Supervisors: Jaclyn Govostis, Tina Rosin

Account Executive: Kristen Dahlen


Production Company: MJZ

Directors: Will Hoffman, Julius Metoyer

Executive Producer: Eriks Krumins

Producer: Emily Skinner

Director of Photography: Alwin Kulcher


Colour: The Mill

Executive Producer, Colour: Laurie Adrianopoli

Colour Coordinator: Jamie Hoskins

Colourist: Luke Morrison

Colour Assists: Mikey Pehanich, Lindsey Mazur


Editing Company: Final Cut

Editor : Rick Russell

Edit Assist: Betty Jo Moore

Producer: Rebecca Baker

VFX & Design

VFX & Design: The Mill

Executive Producer: Jared Yeater

Producers: Nicole Duncan, Alex Bader

Shoot Supervisor: Udesh Chetty

Creative Directors: John Leonti, Mike Di Nocco

2D Lead Artist: Udesh Chetty

3D Lead Artist: Richard Tepavchevich

2D Artists: Jonathan Freeman, Daniel Popovic, Andrew Pellicer

3D Artists: Jordan Carroll; Maureen Lu; Ben Jones

Matte Painting: Jie Zhou, Rasha Shalaby, Itai Muller

Production Coordinator: Samantha Hernandez