DDB's Humorous Spots For Lifelock

DDB's Humorous Spots For Lifelock

In an effort to educate consumers living in a “privacy challenged” world about the issue of identity protection, two new humorous TV commercials pinpoint why it’s so important not only to monitor a problem, but also help to fix it.

The two spots are introduced as a continuation of DDB Chicago's first work for the brand, which launched in November 2015 when LifeLock differentiated itself from free credit monitoring services. Now, the brand is incorporating more entertaining analogies in an effort to underscore LifeLock’s story.

The new spots, “Pest” and “Dentist” show everyday threat scenarios with ludicrous outcomes, begging the question “if you don’t accept monitoring as a solution in these serious situations, why would you do so with something as important as your identity?”

In “Pest,” a family home is being investigated for termites. When the father of the household asks the “Pest Monitor” to get rid of the bugs, he replies that his job is simply to identify when there’s a problem, before promptly packing his bags and leaving. “Dentist” is the second spot in which a patient receives the diagnosis that he has the worst cavity they have ever seen. Without fixing the cavity, the dentist and hygienist decide to depart for lunch and leave the poor patient helpless in the dental chair with swabs and tubes hanging from his mouth.

Both ridiculous scenarios are meant to represent credit monitoring services, which only let you know when your credit score has changed but don’t offer resolution services to help remedy the problem.


Chief Creative Officer: John Maxham, DDB Chicago

SVP, Group Creative Director: John Hayes, DDB Chicago

SVP, Group Creative Director: Barry Burdiak, DDB Chicago

Creative Director: Chad Broude, DDB Chicago

Creative Director: Brian Boord, DDB Chicago

Creative Director, AD: Chris Bruney, DDB Chicago

Creative Director, Copywriter: Becca Thompson, DDB Chicago

Copywriter: Madison Jackson, DDB Chicago

Art Director: Danae Belanger, DDB Chicago

Chief Production Officer: Diane Jackson, DDB Chicago

VP, Executive Producer: Scott Kemper, DDB Chicago

Senior Producer: Seng Rimpakone, DDB Chicago

Associate Producer: Katie Greenbaum, DDB Chicago

Production Business Manager: Ryan Hentsch, DDB Chicago

EVP, Director of Account Management: Mark Hansen, DDB Chicago

VP, Senior Account Director: Gwen Hammes, DDB Chicago

Account Executive: Matt Gallo, DDB Chicago

Chief Strategy Officer: Jack Perone, DDB Chicago

Group Director of Strategy: Josh Drueck, DDB Chicago

Senior Strategist: Archana Mahadevan, DDB Chicago

Director: Steve Miller, Radical Media

Executive Producer: Gregg Carlesimo, Radical Media

Executive Producer: Frank Scherma. Radical Media

Producer: Barbara Benson, Radical Media

Editor: Matthew Wood, Whitehose Chicago

Executive Producer: Kristin Branstetter, Whitehouse Chicago

Producer: Dawn Guzowski, Whitehouse Chicago

Music: Asche and Spencer

VFX: Randy McEntee, The Mill