Yessian, Divot 'Hit It Big' for LPGA
June 28, 2016 by Screenmag
The newest LPGA spot, “Hit It Big”, features Olympian and superstar golfer Lexi Thompson. The ad showcases the athleticism and work ethic of the new young stars on the LPGA.
The spot was created by Divot Group, started last year by ex CP+B and GSD&M creative directors Rich Tlapek and Scott Macgregor, along with former GSD&M account director Kent Simon. In addition to the LPGA, Divot Group recently added Barbasol and Pure Silk to its client roster. The new spot starts airing June 30th.
Yessian handled music for the spot, which Michael Yessian, executive producer, described as high energy and percussive.
"We really wanted to accentuate her role as a powerhouse of an athlete," Yessian said. "I think by focusing on those elements it helps express a little bit of that tension of what she goes through on a daily basis."
LPGA “Hit It Big”
Agency: Divot Group / Austin, TX
Writer/Creative Director: Rich Tlapek
Art Director/Creative Director: Scott Macgregor
Account Director: Kent Simon
Director: Rich Tlapek
Producer: Amanda Fox
Director of Photography: Greg Daniels
Editor: Jason Usan, Foundation
Editorial / Austin, TX
Head of Production / EP: Michael Yessian
Sound: Eric Friend, Friendo Sound / Austin, TX