The Three Men that Killed Indiegogo
October 20, 2016 by Mike McNamara
"In 2014, three Chicago-based filmmakers raised close to $78,000 on Indiegogo to fund their first feature film. The sketch comedy artists known as FND Films had a popular YouTube channel and collected the cash quickly using a goofy plea video. No details were revealed about the promised film aside from the title: It's All Good." -Esquire.com
With the money in the bank, the FND team went silent for two years, until an apology video surfaced, explaining the film would not be made. With the video attracting more than 100,000 views, angry fans grew in numbers, stories surfaced... and the stunt was in full swing. The truth of the matter? FND was making a film ... about not making a film. A story on Esquire.com finally released the hoax, and the official trailer, which has been viewed more than 450,000 times in just over one week.
After pulling off one of the biggest marketing stunts since THE BLAIR WITCH PROJECT, IT'S ALL GOOD makes its World Premiere at Music Box Theatre, with doors at 6:30pm and the show at 7:30pm. Tickets are a whopping $5 with all proceeds benefitting Young Chicago Authors, so you're all out of excuses, get to the Music Box tonight and enjoy this Midwest-made feature.
Here's the trailer, see you tonight. For more from FND Films, join their 170,000+ subscribers on YouTube here.
Mike McNamara is the Co-Founder of The Midwest Independent Film Festival, www.midwestfilm.org. Mike pays his rent as an actor in Chicago in theatre, commercials, television and film. More from Mac at www.findmac.com.