charlieuniformtango editor Dean Pelton’s Super Bowl Double Dip

charlieuniformtango editor Dean Pelton’s Super Bowl Double Dip

In an unusual scenario, charlieuniformtango editor, Dean Pelton, not only starred in one Super Bowl spot, but also edited another. Pelton appeared as Jeff in the Texas Rangers spot, and edited the “Dear Predictable” spot for Alfa Romeo. Both aired during Super Bowl LI.

“I’m so proud of our whole team,” said Lola Lott, charlieuniformtango principal/CEO, “They really pulled together to make these spots happen. It’s thrilling to participate in any Super Bowl ads, and we worked on two for Super Bowl LI - which turned out to be a history making game.”

The Rangers partnered with TM Advertising and charlieuniformtango to create the campaign that puts a spin on the classic tune “Take Me Out to the Ball Game.” The Super Bowl spot which launched the campaign features Vaden Todd Lewis, lead singer of The Toadies, an alternative rock band that hails from Fort Worth, Texas.

Dean Pelton portrayed the hero of the launch spot as Jeff, a sports fan who is bummed football is through, but is pulled out of his misery thanks to Rangers baseball.

Dean cut Alfa Romeo’s “Dear Predictable” spot for The Richards Group. It featured a voiceover by Lisa Loeb declaring that she found a "permanent escape from monotony," while Alfa Romeo's new Giulia sedan is shown racing at breakneck speeds.

“I have a background in theater so I was comfortable with the whole process of acting in the Rangers spot,” Dean Pelton said. “It was a great experience to work with a team I have collaborated with before, plus it was fun to be in the commercial instead of cutting it. It was a nice change of pace.” About the Alfa Romeo spot, Dean said, “It was a real team effort, and it didn’t really sink in that I was cutting a nationwide Super Bowl spot until I sat down with friends and family to watch the game.”

Watch the Texas Rangers spot here and watch the Alfa Romeo spot here.


Client: Texas Rangers

Agency: TM Advertising

Creative Director: Dan Dougherty

Creative Director: Jason Niebaum


Talent “Jeff”: Dean Pelton

Director: Lan Freedman

Editor: James Rayburn

Online: Joey Waldrip

Audio: Nick Patronella

Client: Alfa Romeo

Agency: The Richards Group

Agency Producer: Jenny Wolk

Creative Group Head/Writer: Julia Melle

Creative Group Head/Art Director: Terence Reynolds


Editor: Dean Pelton

Assistants: Jose Michelena, Chris Morey, Andrea Norby, Mark Scott

Audio Engineer: Russell Smith

Sound Design Support: Nick Patronella, Chris Walker

Online/efx: Nicole Brieger, David Hannah, Artie Pena, Allen Robbins, Joey Waldrip

Executive Producer: Mary Alice Butler