The Colonie Cuts McDonald’s Spot For Burrell
February 28, 2017 by Screenmag
Burrell Communications tapped the talents of The Colonie editor Bob Ackerman, STORY director Blair Hayes and Yessian Music for its new McDonald’s spot, ‘My Place.’ The commercial integrates four vignettes that showcase McDonald’s as a place in the community where people feel connected, supported and at home.
The common theme that each vignette shares is that McDonald’s is more than just a place to eat – it’s a place that brings a community together.
The agency's GCD, Rebecca Williams, kept the team on track and focused on the small details that made the spot engaging and memorable. Winston Cheung and Terrence Burrell were key in seamlessly integrating the scenarios into a cohesive story that unfolds during a single day.
“Our consumer shows their love for McDonald’s with the nickname Mickey D’s. It was important to feel that familiarity throughout the spot,” said Williams.
"Once again, working with Burrell was a great experience,” says Ackerman. “They always seem to come up with thoughtful and interesting ways to construct a story. I couldn’t hope to work with a more talented group than these three.”
Burrell Communications created a spot with a poignant message about McDonald's role in the neighborhood.
“The level of trust our team has established with the agency over the years once again made being part of their collaborative creative process a great experience," said Mary Caddy, The Colonie’s executive producer.
The Colonie’s senior designer, Lyndsay McCully, followed through with the agency’s design look. Graham Chapman was the assistant editor on the project, which was cut on the Avid, and Tom Dernulc finished the spot on Flame Premium.
CREDITS: CLIENT: McDonald’s
TITLE: ‘My Place’
TYPE: Broadcast Commercial
Burrell Communications / Chicago
CCO: Lewis Williams
Executive Producer: Shirley Portee
Producer: Debra Dale
VP/GCD: Rebecca Williams
VP/ CD – Copywriter: Terrence Burrell
ACD - Art Director: Winston Cheung
STORY / Chicago/ LA
Director: Blair Hayes
DP: John Pingay
Producer: Marsie Wallach
The Colonie / Chicago
Creative Editor: Bob Ackerman
Assistant Editor: Graham Chapman
Finishing: Tom Dernulc
Senior Designer: Lyndsay McCully
Executive Producer: Mary Caddy
COLOR CORRECTION/TELECINE COMPANY:
Filmworkers Club / Chicago
Colorist: Michael Mazur
AUDIO + SOUND DESIGN COMPANY:
CRC / Chicago
Mixer: Ian Scott
Yessian Music / Los Angeles
Composer: Michael Yessian