Digitas' New Maytag Ad Taps Cutters Studios

Digitas' New Maytag Ad Taps Cutters Studios

In a brand-new spot, the Maytag brand shares the “Delivery” of their iconic brand spokesman from factory to home. Continuing to showcase the durability and dependability of the appliances since his relaunch in 2015, this: 30 spot is currently airing on cable and online.

The Maytag man stands in throughout the spot as appliances both at the factory and through to final delivery to homes and apartments.

The agency on the spot was DigitasLBi, production was handled by Moxie Pictures with editorial from Cutters' Tom Brassil and sound from John Binder, engineer at their affiliated company, Another Country.

Credits:

DigitasLBi

Chief Creative Officer: Ronald Ng, DigitasLBi

EVP Creative Director and EVP Managing Director: Morgan Carroll, DigitasLBi

EVP Group Creative Director: Mike Frease, DigitasLBi

VP Group Creative Director: Louie Calvano, DigitasLBi

Associate Creative Director: Dylan Krenka, DigitasLBi

Copywriter: Steve Horn, DigitasLBi

VP Executive Producer: Greg Lederer, DigitasLBi

Associate Director Executive Producer: Cassie Abraham, DigitasLBi

EVP Group Account Director: Jessica Henrichs, DigitasLBi

VP Group Account Director: Alycia Hamilton, DigitasLBi

Account Director: Molly Kilduff, DigitasLBi

Account Manager: Emily Jeffers, DigitasLBi

VP Creative Strategy Director: Brian Sherwell

VP Director of Media: Ryan Shaw, DigitasLBi

Media Planner: Aly Kasberg, DigitasLBi

VP Director of Business Affairs: Janice Oflaherty, DigitasLBi

Manager of Business Affairs: Gail Murray, DigitasLBi

Production Studio

Director: Martin Granger, Moxie Pictures

EP: Karol Zeno, Moxie Pictures

Editorial

Editor: Tom Brassil, Cutters

Assistant Editor: Kalen Kirkpatrick, Cutters

Producer: Heather Richardson, Cutters

VFX/Finishing

EP: Karen Anderson, MPC

Audio

Engineer: John Binder, Another Country

Producer: Tim Konn, Another Country