Optimus, Earhole Launch Creative Cup
October 25, 2017 by Andrew Schneider
While summer is definitely in the rear-view mirror for Chicago and the Midwest, two local companies decided to bring local creatives together for one more day in the sun for the first-ever Optimus-Earhole Creative Cup. Complete event photos are on SCREEN's Facebook page here.
The 36-hole golf tournament took place last Saturday, Oct. 21 at Hawk's View Golf Club in Lake Geneva and brought together advertising creatives to join either Team Optimus or Team Earhole. The event was inspired by the long history of competitive sports from golf to softball between Optimus' Tom Duff and Earhole's Tom Wiebe.
"Right now everybody is building these giant silos and what Tom and I just did was remind people that collaboration, creativity, competition is what makes Chicago's creative community great," Wiebe said. "we wanted to find a way to connect across those silos to fuel our creativity."
While Team Optimus ultimately won this first Creative Cup (and several cases of Spotted Cow), fun and camaraderie was the real goal of the event. Taking place just one week before Halloween, the two companies made sure to schedule musical guests, terrifying mystery treats and more to set the tone for the day. There was even a special "ghoulish" guest sighting on the 18th green that would give IT's Pennywise a run for his money.
"For over two decades, we’ve had the pleasure of collaborating with creative talent from agencies all across Chicago, who in our opinion are some of the best creatives in the entire advertising industry," Wiebe said. "It was truly a special moment for us to bring together all these great colleagues and friends for a day of fun competition on the links."
And Optimus' Duff said he was already excited about planning for the 2018 Creative Cup.
“It was truly a great day, full of amazing people, unforgettable in so many ways," Duff said. "Teaming with our buds at Earhole is always a pleasure for us, but this event was so over the top fabulous. Getting the chance to hang with so many wonderful clients/friends is simply priceless. Thanks to all of you who came out to make the day such a success, can’t wait to defend the Creative Cup title next year.”