Gretchen Praeger Joins Carbon

Gretchen Praeger Joins Carbon

Gretchen Praeger has joined the Chicago office of creative studio Carbon. She will serve as senior producer.

With two decades’ worth of industry experience in the city, Praeger joins Carbon after spending the majority of her career at Optimus, where she served as EP/Managing Director and worked with clients including Nintendo, McDonald’s, Sears, JCPenney, Allstate, Gatorade, Taco Bell, KFC, Miller Lite and Budweiser along the way.

“I knew Carbon was new to the Chicago scene, small but growing, and the possibilities seemed too fun to pass by,” says Praeger. “I liked [Carbon Chicago EP] Phil Linturn and [Senior Producer] Kate Soczka straight away, and then the added bonus of a lot of familiar faces at [Carbon sibling company] Whitehouse Post. I couldn’t resist the urge to reach out.”

As Senior Producer, Praeger will handle project management.

“It’s about managing schedules, budgets, people, personalities – and making sure everything goes smoothly,” she says. “I’ve also enjoyed this aspect of the job; reconnecting with people and meeting new people is always fun. Getting to do it all in a creative environment is the icing on the cake.”

Linturn was excited to see Praeger join their team.

“We were blessed with some really strong options during recruitment, but ultimately, Gretchen’s unparalleled experience and popularity in this market made her irresistible," he said. "In 20+ years of working closely with all the major agencies, brands, and vendors in the market, she has truly earned her reputation as one of the most respected members of the Chicago advertising community.”