John Pratt BBDO's New Head of Production
September 19, 2017 by Screenmag
Energy BBDO has promoted John Pratt to EVP, Head of Integrated Production, filling the post vacated by veteran Rowley Samuel earlier this month. He will report to CCO, Andrés Ordóñez, to lead the agency’s entire production operation, including both Flare and Flare Studio, it’s in-house production and editorial suites.
“John is a problem solver and one of the most resourceful producers we’ve ever had here at Energy,” Ordóñez said. “He has the ability to effortlessly wear multiple hats at once in order to champion the best possible work. He is a proliferator of talent and a beloved leader who has contributed to much of Energy’s top-performing work. There’s just something about his craft. His work speaks for itself.” He added, “John has built and maintains relationships with some of the best studios, directors, makers and talent in the business affording collaborations that consistently deliver superior work for our clients.”
Pratt has been with the agency for nearly ten years, during which he has led every major Wrigley production including Extra’s “Sarah and Juan” film and overall “Give Extra, get extra” integrated platform which was most recently recognized with a Creative Effectiveness Lion in Cannes and six of Energy’s seven 2017 Effies (one in Sustained Success). Pratt also produced the agency’s pro-bono efforts for the Off the Street Club, work which was just awarded two Jay Chiat awards by the 4A’s. John’s work has garnered attention on local, national and global stages by the likes of Cannes Lions, Clios, LIA, Webby’s, and more.