Havas Campaign For Orbitz Touts Rewards
March 27, 2018 by Screenmag
Havas Chicago's latest work for travel site Orbitz is an integrated brand campaign starring two women who navigate the site searching for deals.
The campaign is comprised of four 15-second spots featuring the two women showing off the site's features and perks. It runs in digital, social and out-of-home and is aiming to promote Orbit's loyalty program, Orbitz Rewards.
Orbitz picked Havas Chicago as their agency-of-record in January of this year, following a comprehensive search. In making their selection, Orbitz said that Havas had a clear read on today’s cultural insights and that there was synergy between the brand and agency teams.
“Beyond the extensive capabilities Havas Chicago brings to the table, they demonstrated a clear understanding of our needs and positioning in a cluttered industry,” said Carey Malloy, the brand’s Brand Marketing Director in making the announcement. “It was like a first date, where both sides just clicked. Havas Chicago delivered on values, transparency and energy that are all similar in our brand philosophy.”
Havas Chicago’s roster of American brands including Citi, Coca-Cola, Craftsman, Cracker Barrel, Hefty, Moen, Reynolds, Ragu, Sears and Kmart.
“Cultural relevance isn't something you can fake,” Tatia Torrey, president and chief client officer of Havas Chicago said after the selection in January. “Our approach is deeply rooted in contemporary culture which allows us to be the best partner to brands like Orbitz – a brand that is looking to re-energize its connection with travel consumers. We consistently remain at the forefront of trends, making culture rather than borrowing from it, and we look forward to bringing this value to Orbitz.”